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It started with an offhand remark made by Bob Dylan during his performance at Live Aid, the massive fundraising concert held at Wembley Stadium, London, and JFK Stadium, Philadelphia, in the early summer of 1985. As television viewers around the world phoned in donations in support of African famine relief, Dylan said from the stage, “I hope that some of the money…maybe they can just take a little bit of it, maybe…one or two million, maybe…and use it, say, to pay the mortgages on some of the farms and, the farmers here, owe to the banks.” Dylan would come under harsh criticism from Live Aid organizer Bob Geldof for his remarks (“It was a crass, stupid and nationalistic thing to say,” Geldof would later write), but he planted a seed with several fellow musicians who shared his concern over the state of the American family farm. Less than one month later, Willie Nelson, Neil Young and John Mellencamp announced plans for “Farm Aid,” a benefit concert for America’s farmers held in Champaign, Illinois, on September 22, 1985.

As one might have expected of a concert staged to “raise awareness about the loss of family farms and to raise funds to keep farm families on their land,” Farm Aid featured a number of performers from the worlds of country, folk and rootsy rock music. There were the three main organizers and the instigator Bob Dylan, for instance, along with Hoyt Axton, Johnny Cash, Merle Haggard, Emmylou Harris, Waylon Jennings, Loretta Lynn, Joni Mitchell and Charley Pride. But the first Farm Aid, more than any of the annual Farm Aid concerts since, was a bit of a stylistic free-for-all, featuring artists united only by their interest in supporting a good cause.

“As soon as I read in the paper that there was gonna be such a thing,” Sammy Hagar told MTV’s cameras on the day of the show, “I called my manager and said, ‘I wanna do it.’ And he said, ‘It’s all country.’ I said, ‘I don’t care. It’s America. I wanna do it.’ If there was anything more surprising than hearing Hagar perform his hard-rock anthem “I Can’t Drive 55″ on the same stage that had earlier featured the quiet folk of Arlo Guthrie, it was hearing Lou Reed perform “Walk On The Wild Side” on a stage that had featured John Denver.

Over the years since its first charity concert on this day in 1985, the Farm Aid organization has raised tens of millions of dollars to support small farmers, promote sustainable farming practices and encourage consumption of “good food from family farms.”